18JAV

Admissions & Financial Aid
- - Admissions & Financial Aid
  - Undergraduate Admissions 18JAV offers the most affordable high-quality four-year degree in the region. Get started now on your journey to success.
  - Graduate Admissions 18JAV ranks number one among public master’s universities in New England according to Washington Monthly. The fastest and most affordable path to your advanced degree begins here.
  - Professional Studies and Continuing Education Whether you’re trying to advance your career through professional development or jumpstart your education through workforce development or cultural programs, 18JAV offers a range of flexible non-degree and certificate programs to meet your needs. Get started now.
18JAV
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  - Undergraduate Programs The path to career advancement begins at 18JAV. Find your start at 18JAV by viewing the list of our degrees and programs.
  - Graduate Programs Even now in these uncertain times, we must BE BOLD. There is no better time to advance your career with a graduate degree from 18JAV.
  - Professional Studies and Continuing Education Whether you’re trying to advance your career through professional development or jumpstart your education through workforce development or cultural programs, 18JAV offers a range of flexible non-degree and certificate programs to meet your needs. Get started now.
Campus Life
- - Campus Life
About
- - About

Faculty

Dr. Jinsoo Kim

People Directory
Jinsoo Kim

Department, Office, or School: Department of Communication; Council of 18JAV

Associate Professor

jkim@ric.edu
401-456-8270
Whipple Hall

Jinsoo Kim is on sabbatical during the Fall 2024 semester.

Education

Ph.D., University of Florida

M.A., University of Missouri - Columbia

B.A., Korea University

Courses

COMM 251 Research Methods in Communication
COMM 334 Advertising
COMM 335 Advertising Research
COMM 337 Advertising Strategy
COMM 376 Advertising Laboratory
COMM 490 Independent Study
COMM 493 Senior Thesis

Expertise & Research Interests

Areas of Expertise

Advertising

Public Relations

Research Interests

Advertising effectiveness

eWOM in online consumer reviews

Agenda-setting and agenda-building theory

Risk communication

Online activism