SensAble is a brand focused on enhancing and restoring people’s senses. The packaging is designed to be accessible with braille and embossing so that everyone can read it. Prescription designs inspire the type, layout and design. The primary target audience is older people as they are the group with the most sense related issues. Therefore, the packaging is tactile in terms of actual braille and the logo and pamphlet where you are informed about how the control works. The marketing is tailored to three different generations. There are pamphlets for the primary target audience, posters for their children and social media for their grandchildren.
Feedback stated that glasses wearers to tired people would love this product as it would make their life better.