Initially, the brief was to rebrand Mango, but as time went by, it was changed to rebranding mango for their goal of becoming 100% sustainable in 2025. This brief showcases how typography can be used to create a consistent design across platforms. Therefore, the brief needs to consist of different elements from print to digital, including web design, print design, and Instagram and Facebook advertisements. The brief answer showcases the social issue that Mango has set for themselves to change. Showcasing them taking a stand on environmental issues will likely lead to more brand loyal or repeat consumers. The Edelman Earned Brand study states as many as 67% of the participants would try something new if the brand showcased their stance on a societal issue. The consistent use of the elements is portrayed in the design across platforms.