Grans


This brief is based on expanding the target audience of two Sodas, Tropo and Siesta. Focusing on broadening the horizons and appealing to a more mature audience in the already area. This way, The visual language of the soda would be more reminiscent of something more exclusive, therefore being a better option if you don't drink. Taking inspiration from smaller breweries' approach to design. The playful approach should appeal to the current audience whilst the refinement appeal to the new one. While also referencing its history, this way also appeals to the more mature audience but doing it in a contemporary way opens up the visual appeal to everyone. Making the visual language of the sodas more appealing could, in turn, create a conversation of less consumption of alcohol.

Development blog:
https://ida-lau-level6.blogspot.com/search/label/grans
34/98/5973